This is a great article from RW on Christmas as an opportunity...
"Every healthy, balanced church needs a plan to reach its community for Christ – particularly when the Christmas season comes along. For us at Saddleback, part of that strategy is creating events designed to bring the unchurched to our campus for a non-threatening church experience. These “bridge events,” as we call them, typically bring as many as 45,000 people onto our campus in a weekend – and typically more than 2,000 people accept Christ. They are such exciting weekends!

We have at least two of these bridge event weekends each year – on Christmas and on Easter. What do we do differently for a bridge event where we may have double the amount of people on our campus during the weekend?

1. We have more services. We had 13 services this Easter – and we’re planning another 13 services at Christmas this year. Would one service have been easier? Of course. But we want people to connect with someone while they are on our campus. We also want them to know what a typical service is like at Saddleback. We couldn’t do that with fewer services. We’d have too many people on our campus at one time – and it would be anything but typical.

2. We use a different format. During bridge events, we typically intersperse the music and the message. We call this a “point and play” service. First a point of the message, and then the band and singers play a song. We’ve found that one of the great ways to communicate to large groups of seekers at bridge events is to have about five minutes of preaching, then about five minutes of music, then 10 minutes of preaching, and another five minutes of music. That allows new folks in the audience to take in some of the message and then relax a bit before taking in more of the message.

3. Our services have more music. Around Saddleback, we don’t do pageants or musicals. But we do pull out all the stops for our bridge events. Because we know people like music, these services usually will have more music.

4. We prepare our campus for more people. Obviously, you’re intending to have more people on your campus during these bridge events. That means you’ll have more cars – and, if you aren’t prepared, parking and logistical problems. We typically ask our members to give up the most preferred time to come to the service, so that we have room at those times for people coming the first time. Typically, for us, that means we save Sunday for those who do not regularly attend and ask our members to come on Saturday or other times during the week. If you have two Sunday morning services, consider asking your members to come to the early service so that guests can come to the later one.

You might also consider having the children’s choir sing at the early service. That’s a great way to get your members to attend that service. They’ll want to see their kids sing – and they’ll bring grandma and grandpa. "
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